Zenni Optical Employee Event Co-Hosting & Accessibility Workshop Facilitation
I’m so proud of this work.
Company
Zenni Optical
Accessibility Panel Workshop
The Problem
Context
Zenni hosted a company-wide event focused on deepening empathy for our customers.
Accessibility was intentionally included as one of several workshops to ensure customers with disabilities were represented in how we understand and design our website and app at Zenni.
I found so much joy planning and facilitating this workshop.
Role
Co-hosted planning of the full-day company event with two other cross-functional partners.
Helped shape the agenda to balance learning, discussion, and energy.
Planned and prepared a two-part accessibility workshop.
Partnered with panelists with disabilities to discuss lived experiences navigating sites from their point of view.
Created a video of panelists testing Zenni’s site.
Created slides to help tell our panelists’ stories.
Facilitated a live Q&A session.
Limited firsthand exposure to how customers with disabilities experience the site
Teams needed tangible examples, not just guidelines
Goals
Create a cohesive, company-wide learning experience.
Ground customer understanding in real experiences.
Workshop Structure
Anchored discussion with slide deck about disabilities
Panelists shared lived experiences
Video walkthrough provided concrete examples of usability and accessibility challenges and opportunities using our site and mobile app.
Impact of Workshop
Highest engagement and attendance across event workshops
• Accessibility positioned as a shared responsibility
• Strong feedback on the video as an empathy-building tool (video not shown here)
• Increased interest in continued accessibility learning
